BritePack Illuminated BagWe've seen shoes that light up at each step but now Tomorrow Incorporated have brought out a range of bags that does the same. The impact of a step or other significant movement on the BritePack bags causes a pattern of lights to apear on the bag's rim.
Targeted at the school boy or girl, not only is this a cool thing to have in the playground, but there's also a safety angle - particularly for those kids that cycle.
There are a range of styles and colours including wheeled versions as shown in the picture.
For more information see: http://www.tomorrowincorporated.com/